Jim Burton

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Jim Burton

ICD.D, Chairman and Chief Executive Officer
PPI

As founder of Prairie Pacific Insurance in 1978, now PPI, Jim guided the company to become one of Canada’s leading national insurance marketing organizations.  From his early days selling life insurance and group benefits, Jim has been committed to the business fundamentals of relationships – trust, respect and loyalty – the cornerstones of PPI’s success.

Today PPI offers actuarial, tax and specialized expertise in all aspects of life insurance, and specifically in its design and custom application. A pioneer among life insurance professionals, Jim is a driving force in raising industry standards and was instrumental in founding CALU (Conference for Advanced Life Underwriting), acting as its Chairman until 1994 and currently an honorary board member.

Jim has been a qualifying and life member of the Top of the Table (a division of the Million Dollar Round Table) for 26 years and was the first Canadian Chair of its advisory board in 1985. In 1990, Jim joint ventured with Prudential Insurance Company of America to form Prudential of America Life Insurance Company (Canada) and served as its Vice Chairman until it was sold to RBC Insurance in 2000. Jim is Chair of the Family Enterprise Xchange Foundation, a national organization for business families and their advisors, helping them to achieve inter-generational success, harmony and continuity.

A recognized sales leader and high-profile international speaker, Jim has spoken on MDRT’s main platform and frequently addresses life insurance, accounting and legal professional associations.

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